tech

What is e-commerce as a service?

You are probably already familiar with terms such as SaaS (Software as a Service) and PaaS (Platforms as a Service), but what about E-Commerce as a Service?

Large scale projects such as a website relaunch, the introduction to a new line of products, or the internationalization of a business, often lead to ambitious e-commerce companies struggling to keep up with the demands of their growing market. E-Commerce as a service provides brands with a powerful way to unlock the incredible opportunity of a multichannel, DTC selling strategy through an outsourced end to end e-commerce operation. A brand manufacturer has access to leading e-commerce technology, including IT, customer service, fraud management, analytics, fulfillment, finance/tax, all of which is delivered as part of a service.

We find this concept very exciting. The rate of change over time is exponential, and many brands struggle to keep up. Many e-commerce businesses find it challenging to manage increased product data volumes, ensure accuracy of their commerce product data, deliver superior customer service, and to execute reverse logistics, including aftermarket customer service and order fulfillment during peak times. We believe therefore E-Commerce as a service will be a vastly growing market over the coming years and might be strategically right for manufacturers who want to reach a global market through digital channels, or brands that want and need to focus on it´s core. Outsourcing helps companies to focus on its business and compete with the best international companies. Actually, the fact that 60% of the total outsourcing market is composed of IT workers clearly points towards its massive demand and popularity. Running an e-commerce business can become smoother when outsourcing. It saves time, and it allows companies to focus on their core business.

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