Interview with Organista founder Linn Herbertsson

Linn Herbertsson is a Swedish entrepreneur and influencer, obsessed with her latest venture Organista. We met her in Stockholm over a cup of coffee only a few weeks after the company was launched.

Hey Linn! Tell me more about yourself!

Hello there! I originally come from a tiny village in the south of Sweden called Skanör but I’ve been living in Stockholm for almost ten years now and I’m still head over heels in love with this city. I have a Master of Science in Business and Economics, a dog called Charlie and I’ve been working with my social media channels as my main occupation for about 8 years now. 


What is Organista, and how did you come up with the idea?

I love to organize and as long as I can remember I have organized my suitcase with old plastic bags and one day I got tired of it. That was when I decided to start my own company, creating products for other people out there who love organizing as much as I do, or at least have a dream about becoming more organized in their life.

How has the launch of Organista been so far?

Wow, mind-blowing! I couldn’t have asked for a better start. We got covered in press in most parts of Sweden and people shared the news and our products all over sociala media. I’m beyond thankful and so excited!

You are really awesome in creating great content, and therefore great value, to you audience. What is your secret?

Thank you so much! I just love creating content, I think that is my best advice, to do what you love! And to always have a clear vision of what you want to communicate in your channels. Bulk up with inspiration and then start creating content and add your own personal touch to it. 

Are you planning to add video content to you site, and if yes, why?

For sure! If you ask me video is the present and the future. When followers can see exactly what they gain by using your products, that’s when they become customers. Always add value!

What challenges are you currently facing?

Ah, mostly logistic challenges! We want our products to be available for everyone, everywhere. But it takes some time to be able to do that!

What has your greatest fuck-up been so far within your company?

Haha, I almost don’t think of fuck-ups as fuck-ups anymore. I learn so much from every mistake I make so I’ve actually started to look at it as something very positive to keep on developing the company and our offer. 

Finally, tell us something most people don´t know about you!

Oh, that was a tricky one! I tell my followers almost everything, but maybe the fact that I’m kind of a nerd. I love reading, statistics, maths and almost everything you learn in school. I don’t think people see me as such a person.