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    <lastmod>2025-09-11</lastmod>
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      <image:title>Home - Influencers are taking the lead</image:title>
      <image:caption>Last year, the Mintel market research firm reported that more than 35% of young US women consider social media as their main influence when it come to purchasing clothes. And for those people who are aware of their social influence, influencers have the tremendous power of being a global trendsetter. But how can you as an influencer benefit from this? By starting your own lifestyle brand.</image:caption>
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      <image:title>Home - blogger, artist, athlete, model, or designer?</image:title>
      <image:caption>Are you a person with a massive global reach? Have you ever dreamed of starting and running your own lifestyle brand? Here at Fashion Tech Group, we can help you to develop, manage and scale your lifestyle brand. We will be your full-service partner with one single mission - to create the best-in-class online shopping experience for your lifestyle brand.</image:caption>
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      <image:title>Home - Track record scaling from €0.05M to €25M+ in net revenue</image:title>
      <image:caption>- Margin improvement alongside topline growth</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - If your brand has momentum and you're ready for structured growth, we’re ready to help remove operational friction.</image:title>
      <image:caption>FTG works with select brands ready to scale efficiently and sustainably.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>PORTFOLIO - c'est normal</image:title>
      <image:caption>C'EST NORMAL is a community-driven lifestyle brand based on a mindset of constantly pushing and striving. The brand was founded by Jon Olsson, Janni Delér, and Rickard Delér back in 2018. Company name: cest normal AB (Sweden) Date of investment: Jun -23 (€ 3 million LTM net rev.) 2025 outcome: 66 MSEK net rev., 7% EBIT https://www.cestnormal.co/</image:caption>
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      <image:caption>MIKUTA is a young, wild &amp; free-inspired fashion brand for modern women with a glimpse of rock’n’roll. The brand was founded in Berlin by Jacqueline Mikuta and Klemens White, starting out with a small jewelry line, which later expanded to clothing in 2019. Company name: Mikuta Fashion GmbH (Germany) Date of investment: Dec -19 (€ 0,05 million LTM net rev.) 2025 outcome: € 27 million net rev., 6% EBIT http://mikuta.com/</image:caption>
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